Find Power in the Numbers
Running your own business is incredibly rewarding, but let's be honest, the financial side can be tough. Do you ever feel...?
- Confused? Maybe sales look good on paper, but cash flow feels tight, and you're not sure why.
- Stressed? Worried about your company's financial health but feel like you have no one truly trustworthy to talk to about it?
- Overwhelmed? Maybe even a little behind or embarrassed that you don't have a firmer grip on the numbers?
You're not alone. Many successful business owners feel this way. Your focus is on building your business; ours is on making the finances clear and simple for you.

Empowering Your Business with Strategic Financial Management
Our Expertise in Financial Advisory
Cash Flow Management
Financial Analysis and Reporting
Power Hour
Offered as a one time assessment of your financial health. This is designed for us to do an initial deep dive of your financials and systems and give you some tangible goals to work towards.
Features
- Discovery Meeting
- Comprehensive Financial Health Review
- Quick Wins Summary Report
Foundation Plan
Ideal for businesses seeking on going in-depth financial guidance. This plan implements cash flow strategies and KPI monitoring for the business owner to feel in control of their financial direction.
Foundation Features
- CFO Core Report
- Basic Cash Flow Monitoring
- Core KPI Tracking
- Goal Tracking
- Monthly Financial Review Meeting
- Limited ad hoc support
Growth Plan
Designed for mid-sized businesses that require comprehensive CFO advisory services. This plan ensures strategic financial management and detailed oversight to drive business success.
Growth Features
- All Foundation Plan Services
- Robust Profit Planning and Cash Forecasting
- Custom KPI dashboard and Analysis
- Profitability and Cost Analysis
- Cash Flow Optimization Strategies
- Annual Strategic Planning Support
- Debt Management and Basic Capital Strategy
- Enhanced Ad-Hoc Support

About RichStory CFO
RichStory CFO is a fractional CFO advisory firm dedicated to empowering small to midsize businesses with financial clarity and improved cash flow management. Our team of seasoned financial experts works closely with businesses across various industries to provide personalized, strategic financial guidance. We pride ourselves on our ability to turn complex financial data into actionable insights, helping our clients achieve stability and growth. With a proven track record of success, RichStory CFO is your trusted partner in navigating financial challenges and seizing new opportunities.
Meet Our Expert Financial Team
Hey there! We're Jeffrey and Emily Aberle. We believe that understanding your finances shouldn't feel like decoding a secret language. That's why we started this – to bring clarity and a personal touch to your financial journey.
What Brings Us Together:
At RichStory CFO, our goal is to take the stress out of the finances and make it accessible and simple or you. We want to be your partners in building a clear and successful financial story.
We're excited to learn about your story and see how we can take your finances from stressful to strategic.

Jeff Aberle
Jeff has spent the last 15 years diving deep into the world of finance, management, and numbers. He's worked with some big companies, helping them grow and run things more efficiently. Think of him as someone who can look at the big picture and find those little tweaks that make a huge difference. He's also a bit of a travel bug, having seen a lot of the world – 53 countries and 6 continents!

Emily Aberle
Get in Touch with RichStory CFO
We’re here to help your business thrive financially. Whether you have questions about our fractional CFO services or need assistance managing your cash flow, our team is ready to provide the support you need. Fill out the contact form below, and a member of our team will get back to you shortly.